It's very easy to be different, but very difficult to be better
Simplicity
When the view of an image is influenced by the lights.
Complexity
Visual communication takes place through pictures, graphs and charts.
Efficiency
The view of images in the critical perspective.
The Challenge
The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness.